Microsoft Edge
Client: Microsoft
Agency: VMLY&R
Role: Motion Graphics Animator
The Challenge
Microsoft was launching a new search engine platform - Microsoft Edge. Through animated assets, our team needed to communicate its evolving features, demonstrate usability, and create a compelling reason for users to visit and engage.
THE SOLUTION
I designed and executed motion graphics for Microsoft’s social campaigns that transformed complex UI updates into quick, social-friendly animations that educated users at a glance.
I also led creative execution in promoting new features—including the launch of the Microsoft Surf game, designed to provide a unique and playful entry point for audiences to explore the platform.
The Impact
Using my post-production and animation skills, Microsoft was able to:
Effectively introduce UI changes in a way that felt accessible and engaging.
Capture attention on social platforms with bold, animated storytelling.
Generate excitement and traffic around the search engine by positioning the Surf game as a distinctive reason to engage.